Only Natural Pet believes that behind every great idea is a great pet. In their case, that pet is Crinkles. When Crinkles was rescued in 2002, she was dealing with a host of problems. Unfortunately, it seemed like every conventional solution led to another problem. That’s when it clicked for Marty: If he was thriving on a natural life, why wouldn't Crinkles? The difference was night and day. And so to share the health, Only Natural Pet was founded in 2004.